There is no one-size-fits-all answer to how long marketing videos should be in 2023 or any other year. The length of a marketing video should be determined by its purpose and audience. Here are a few things to consider when deciding on the length of your marketing video:
The type of content: Different types of content will require different lengths. For example, a product demo video might be shorter, while a brand storytelling video might be longer.
The attention span of your audience: Consider the attention span of your target audience and how much time they are willing to devote to watching your video. If you're targeting a busy audience, you might want to keep your video shorter and more concise.
The platform: Different platforms have different ideal video lengths. For example, Instagram recommends keeping videos under 60 seconds, while YouTube has no time limit (although most viewers tend to lose interest after about 20 minutes).
The purpose of the video: Finally, consider the purpose of the video. If your goal is to drive conversions, you might want to keep the video shorter to get to the point quickly. If you want to tell a more in-depth brand story, a longer video might be more appropriate.
Overall, the key is to find the right balance between delivering the information you want to convey and keeping your audience engaged. While there is no definitive answer for how long marketing videos should be, it's important to consider these factors and tailor the length of your video to your specific goals and audience.
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